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Date:
January 11, 2020
Time:
1:00 PM - 5:00 PM
Location:
Hemmens Cultural Center Exhibition Hall
Address:
45 Symphony Way, Lower Level
Elgin, IL 60120-5570
Contact:
847-931-5900
Cost:
Free event, however registration is required and closes at 4pm on 1.10. Cash Bar available.
ADA:
Yes
Dawn Frisby Byers
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Americans for the Arts: Audience Diversity and Engagement Workshop

Saturday, January 11, 2020

Twenty years into the new century, arts organizations face ever changing demographics as the country's population becomes more ethnic and racially diverse, younger, and less connected with traditional arts. How do established arts organizations identify and attract new audiences and effectively reach different population segments? How can you connect the arts to a population obsessed with all things digital? This interactive workshop will present information and allow for real life problem solving and solutions.

Workshop 1

Title: Audience Diversity and Engagement
January 11, 2020
1:00PM – 5:00PM

Twenty years into the new century, arts organizations face ever changing demographics as the country's population becomes more ethnic and racially diverse, younger, and less connected with traditional arts. How do established arts organizations identify and attract new audiences and effectively reach different population segments? How can you connect the arts to a population obsessed with all things digital? This interactive workshop will present information and allow for real life problem solving and solutions.

Learning Objectives

• Participants will learn effective marketing strategies to reach different audience segments.
• Participants will learn best practices for social media outreach and engagement.
• Participants will learn tools for authentic engagement with new and returning patrons.
Presenter

Dawn Frisby-Byers, Marketing Consultant

Dawn Frisby Byers is a marketing executive with extensive experience in brand development and management, strategic partnerships, and all aspects of traditional and digital marketing.
She began her career in the cable television industry, holding marketing positions with local cable operators and two national networks: HBO and Bravo. Most of her 20+ year career was spent in New York City with positions in sponsorship marketing for PBS, advertising account management for two Broadway shows, licensing negotiations for Sesame Workshop’s entertainment properties, and eventually serving as Vice President of Marketing and Communications for Harlem’s famed Apollo Theater.

Dawn returned to her native Philadelphia in 2008 to assume the Executive Director of the local Grammy chapter, and then went on to lead all marketing efforts for the inaugural Philadelphia Festival of the Arts (PIFA) in 2011. She has lent her expertise as a business development consultant to the Mural Arts Program, and recently served as the Director of Marketing and Communications for the Annenberg Center for the Performing Arts on the campus of the University of Pennsylvania.

In 2017 Dawn was selected to lead training seminars for Americans For The Arts pilot program: Arts Marketing and Audience Engagement in the 21st Century, funded by the PA Council of the Arts. She has developed a series of training seminars to help small arts organization create effective marketing plans.

Dawn holds dual degrees in Public Policy and Drama from Duke University and completed graduate work in Arts Administration at Drexel University. She serves on the board of the Philadelphia Cultural Fund.